Our long-term goal is to end, and ultimately ban, factory farming, and move the global food system toward plant-based alternatives. Responsibly: with viable paths for farmers, workers, and communities.
Industrial animal agriculture confines billions of sentient animals each year. It is held in place from two directions: built capacity that keeps producing, and large institutions that keep buying.
A food system where factory farming has ended, by law and by market, and plant-forward food is the ordinary default.
Research both sides at once. Shift institutional demand. Design exits from supply. Make the transition economically viable for the people who depend on it today.
Plant-forward institutional procurement at universities, hospitals, and corporate campuses, where one purchasing decision reaches many meals.
Key constraints: Nutrition, cost, diner acceptance, data access, and whether changes persist.
Where it stands
Pilot design. 100 million meals a year is a long-term ambition, not a count delivered. Verified meals to date: none.
Program brief (PDF)Voluntary, permanent retirement of factory-farm capacity, paired with a managed transition for producers. Retired capacity could not be resold or shifted elsewhere, and worker and community wellbeing would be part of the design.
Key constraints: Financeability, operator willingness, leakage, and verifying that a retirement is truly permanent.
Where it stands
Mechanism design and baseline research. No acquisition fund, transactions, or producer partnerships.
Intervention brief (PDF)Food service, nutrition, agricultural economics, law, advocacy.
Join the CoalitionDining operators and institutions: start with a baseline, not a pledge.
Institutional inquiryVoluntary support for research and operations. Not tax-deductible.
Support our workNo completed pilots, research partnerships, or endorsements are claimed. Nothing on this page is counted as impact.